Why «Rousing» Ford?


This is not a joke, because it comes to commercial cars of the American brand. «Lucky» Ford left us last year, closing the two assembly sites and engine production. Dealer remains are already sold out, and in the sales reports of new cars of the Committee for automakers of the European Business Association in front of the Ford row bangs zero.

But today it will be about commercial Ford. According to Sollers Ford, the Ford Transit commercial car is a sales leader in the LCV segment in Russia with a market share of more than 18%. It is only necessary to emphasize the «leader-foreign car», and it may be an improper vision of the market, there is another leader of the Gazelle NEXT.

Commercial cars Ford, as reported by the manufacturer, are in demand in various fields of business due to their quality, serviceability and low cost of ownership, and the cost of the Ford Transit is one of the lowest in the segment.

Recall that the production of Ford Transit began in 2012 in Tatarstan in Elabuga. Since then, 90,000 cars have been produced here. Despite the crisis of their sales grow.

The most popular in the commercial line of Ford Transit is a all-metal van, which accounts for about 60% of sales, the second place occupies a chassis with a single cab. The most popular color in consumers is white, it orders more than 80% of buyers.

The success of the Ford Transit is also provided by a wide range of special versions: the full range of special cars based on Ford Transit has 141 different modifications of special and social destination and continues to be replenished. Due to the maximum customization, the share of sales of special versions is growing and at the moment is more than 50%.

This is so to speak basic knowledge about the Ford Transit commercial car project and its achievements. But in the title speech a few about the other: why «scrapping» Ford?

In fact, we are talking about deepening the localization of the produced model. SP «Sollers Ford» is important to influence the price component LCV Transit. After all, its main competitor Gazelle Next is a highly connected model.

Support long-range springs in Elabugu for Ford Transit will be the Chusovsky Metallurgical Plant (ChMZ). From August 2020, the entire line of basic versions (all-metal van, bus and chassis, with three sizes of the wheelbase, two versions of the height of the roof and all types of drive) is equipped with Russian springs. This is another step in the vertical localization of production — one of the priorities of the development of the joint venture «Sollers Ford». This process provides for the organization in Russia of the entire production chain from raw materials to produce ready-made components. It seems like a detail, but completely Russian.

In addition, the joint venture «Sollers Ford» restarts his engine factory stopped after the departure from Russia, which was closed in the summer of 2019

Motor production is necessary for the release of diesel engines for the line of Ford Transit vans. Serial production is scheduled for 2023.

Earlier, this company produced the gasoline engines of the SIGMA series 1.6 liters. Products were put on the Ford’s passenger models, which were made at the Sollers Ford Plants in Naberezhnye Chelny and Vsevolozhsk (Leningrad Region). Stopped plants switched to the property of the «Ford Motor Company», and the company planned to sell them.

Now the Motor Plant in Elabuga again moved to the property of the joint venture. General investments in the new project «Sollers Ford» will amount to 627.1 million rubles. Of which 500 million rubles. It will be provided by the Industry Development Foundation (FRT) in the Ministry of Industry, as a loan on preferential terms, the rest is the company’s own funds. Investments will go on the purchase of a production line for the mechanical processing workshop of the cylinder block.

Today in Russia does not produce modern diesel engines suitable for easy commercial vehicles. On a competing car LCV Gazelle NEXT set a diesel engine Cummins ISB 2.8, imported from China.

Now on the Ford Transit vans produced by Sollers Ford install imported DURATORQ engines with a capacity of 125-155 liters. with. The characteristics of the new power unit, which will produce in Elabuga, does not disclose the company.

«We are planning to localize this production,» the company reported, answering the question, will be components with Russian or foreign. However, at the initial stage, the engine is unlikely to be deeply localized.

«In the framework of the project funded by the FRA, it is supposed to produce 25,000 blocks of cylinders annually,» clarity to Sollers Ford.

Products of the new engine plant in the future can go to other projects in addition to the van transit. Restart the factory only under Ford Transit, the release of which is small, no sense. I think, in the future, cooperation with UAZ or the Japanese Isuzu — a long-time partner of Sollers, «said Vladimir Bespalov expert from VTB Capital.

The export potential of such an engine is low, continued by the blizzards, but also Sollers Ford himself in the long run can reach the volume of production in 25,000 TRANSIT vans per year — through the development of the e-commerce market and delivery of goods on which the model is popular. Sollers will develop their own model range that can be equipped with this engine, «adds an expert.

In small amounts of diesel engines for the LCV segment produces the Volga engine plant (enters Sollers) under the model «UAZ Hunter» and «UAZ Patriot». But these copies go to export, clarifies the representative of Sollers. The main products of the plant are all the same gasoline engines for the UAZ and the groove