Samsung’s market share hits historic lows due to Chinese


Who has been the leader in the global OLED display market since its inception? This is, of course, Samsung Display, a subsidiary of the South Korean giant Samsung. But recently, its share of the OLED panel market has been rapidly declining under pressure from competitors. This is evidenced by data from analysts who say that Samsung’s market share has reached an all-time low.

If earlier Samsung controlled more than 90% of the global OLED panel market, now its share has decreased to 69.5%. In quantitative terms, Samsung shipped 101 million OLEDs for the reporting period, down 20% from the previous quarter.

Analysts say that Chinese-born companies such as BOE, Visionox, TCL China Star Optoelectronics and Tianma Microelectronics, which have mastered the production of OLED panels and now supply their products to large brands like Xiaomi, Oppo, played a role in reducing Samsung’s market share. Vivo, realme, iQOO and others. The overall share of Chinese manufacturers in the OLED display market reached 24.2% versus 15.6% a quarter earlier.

The leader among Chinese display manufacturers is BOE, which shipped 14.28 million panels in the last quarter, up 36% from the previous quarter. Visionox ranks second with deliveries of US $ 9.8 million.