Youre not going to be able to pull that off without becoming as 1:1 as possible in your communications with your top-of-funnel prospects.
It all starts on-site by identifying your audience through opt-in campaigns. Join BounceX and BigCommerce as we guide you through how identification begins on your site and how to guide the customer journey to increase opt-ins.
How to find this audience Either use your entire customer list, or section out your VIP customers from your BigCommerce Insights report. This is the same audience you used for your Facebook Lookalike Campaign above.
Download their emails and give them a specific customer group in which only they can see specific products. Now, launch a landing page using either built-in webpages and the BigCommerce Buy Button or an app like ShoGun to showcase the products. 4 Key Elements Every Page on Your Site Must Have Every landing page you build will be hyper-personalized for the audience who sees it. But, every audience is influenced by many of the same things, including: Context. This is true for product pages as well (even category pages!). Every page you build on your site needs to do these 4 things incredibly well.
In a world where every consumer has an infinite number of options for nearly any given product at their fingertips — where Forbes whispers of the death of loyalty — ensuring that your visitors understand одностраничник юридической компании they should buy from your brand is crucial. Unfortunately, that undeniable value that sets your brand apart from the подушки лендинг rest is very rarely clear outside of the homepage or the About Us page.
The problem одностраничник юридической компании isn’t actually with the template, but with what most ecommerce retailers do (or don’t do) with that template.
Think about the new visitor engaging with a Facebook Lookalike product ad for sandals. She clicks through the ad and lands directly on a product page that probably looks similar to the templated одностраничник юридической компании above.
She sees the sandals, they’re cute, but she could probably get similar ones on Amazon for a cheaper price.
And finally, she clicks back and continues browsing Facebook. What wasn’t clear to this new user when she landed on the product page was all the details that would have likely motivated her to engage further: An expiring promotion on sandals or free shipping, returns, and exchanges Or the fact that for every pair purchased, another pair is donated to a woman in need In other одностраничник юридической компании, since the home page is no longer the sole landing page, it is up to you to ensure every page on your website resonates with value. Most retailers have specific value propositions — whether price , return policy.
Those elements are a part of your business for a reason, why not share them with your consumers, especially if they will drive value for your business in return.
Here одностраничник юридической компании a few examples of product pages (which can easily be turned into landing pages!) that include valuable information typically on Homepage or About Us pages – from the headline right through the details — and how these retailers weave in those storylines.
Examples of the best ecommerce landing pages This one is a bit more traditional, but still follows similar rules of visibility to show consumers the value in buying with them.
You have roughly 3 seconds the capture a visitor’s attention. So, with this in mind, it is crucial to ensure that on every landing page, a consumer can answer the following questions within 3 seconds: Who you are and what do you do Why you are of value or of interest to them What they should do next Let’s look back at that templated product page we saw earlier.
Now, step back, close продажи через одностраничные сайты your eyes, and open them for 3-seconds.
I can’t — как раскрутить лэндинг and not just because this is a templated page. Per #1, we are already working on ensuring who you are and your value is reflected across every page. In the above image, that next step is lost in plethora of page distractions.
Even the add to cart button is barely visible at the bottom of the page.
This type of convoluted landing page design is not conducive to seamlessly making a purchase. My eyes even have to move down the page to see the discounted price, and the discount itself is tiny! Additionally, while the product image is large and clear, I don’t really understand the associated labels.
If it’s “HOT” because of the price, shouldn’t that great discount be reflected prominently? When it comes to making the purchase decision, consumers are flooded лендинг в тольятти with hesitations: Do I really need it?
(queue social proof) It is up to the landing page to alleviate those hesitations.
On product pages, this means ensuring clear product images along with prominent CTAs and easily understood value propositions.
We haven’t hit on category pages too much in this post, but let me reiterate, these tips are for every page on your site. So, on category одностраничник юридической компании, this means making sure your product images are clear as shoppers scroll through in addition to ensuring customers understand the product offerings.
In this example, while scrolling through the category page, a few things are immediately clear: Value: Free Sample Free Shipping and Returns Product: Large, clear product images Product Options: the “more shades” tags give interested users another reason to click Next Step: persistent “Add to Bag CTA” The brand took the idea of motivating the user to take action to the next step.
By creating the “Add to Bag” CTA button, they have simplified the checkout process, giving users the ability to easily add items to their cart .
Every ecommerce landing page (and really every page of your website) should be created with the goal of getting your user to take the next-most productive step.
Once a user has made it to a category or product page, they have essentially told you what they are interested in. Now that you’ve optimized the general landing page experience across your website, it’s time to take it one step further. Of course, it is neither feasible nor wise to try to create hyper-personalized landing page experiences for every individual arriving at юридической компании одностраничник website.
Instead, you should focus on the highest-value cohorts of your traffic.
These are not only the ones you have invested your budget toward, but they are also the individuals you know you can motivate to take productive action with your business. As mentioned earlier, start by diving into your website analytics. Specifically look into your top traffic sources, not only from a traffic volume perspective but also from a revenue perspective.
These sources typically include Email, Paid Search, Organic Search, and Direct, to name a few.
Once you have pinpointed those top traffic sources, dig even заказать лендинг без предоплаты wow deeper and look at the specific campaigns responsible. Do those jumps in traffic arise from specific marketing emails or promotions?
Are they a result of cart abandonment ads on Facebook ? Are there specific search terms you have ads for that are just killing it for одностраничник юридической компании? By sifting through all of these details, you’ll be able to get a clear understanding of which specific cohorts of traffic are the most valuable to your business.
If you are using an analytics solution like BigCommerce’s Insights, you can easily see reports that take this a step further. Grow with Metrics That Matter Drive up to 25% more revenue with premium insights and get details on your store’s performance with built-in analytics. Marketing Insights Reports In this section, you can dive into customer lifetime value by channel on day 1, 90 and 180. This will help you understand which channels (AdWords, Email, Facebook, etc.) drive the highest lifelong loyalty and repeat purchase rates.